A Division of Fast Track Marketing
Families can't choose a school they don't know about. See how well your school is reaching parents in your area and where there's room to improve.
of parents go from deciding to make a change to enrolled somewhere in under three months
students who transfer schools do it before they ever reach high school
of families who leave a public school say they left over quality of education
2023 LocaliQ Education Study, 1,420 parents nationally.
Talk to a parent who just enrolled somewhere else and you rarely hear that they weighed your school and passed. They had two options in mind, and you weren't one of them.
Everything convincing about your school happens after a parent shows up. Getting on her list in the first place is the part nobody at the school has time for.
Two halves of the same job. We build the story your school has never had time to tell, then put real money and real targeting behind getting it seen.
The reason tours work is that people are in the room. Branded content gets you as close to that as a screen allows, and it gives you something to run everywhere else.
Paid media aimed at the neighborhoods and grade levels you need, on the channels parents actually use while they are deciding.
Most schools lose more families between the click and the tour than they do at the decision. That part is a process problem, and it is fixable without hiring anyone.
A small private school was fielding fewer than five inquiries a month, and a similarly named school closing nearby had families convinced it had shut down too. A cross channel campaign took it from zero new families to waitlists in multiple classrooms.
A private high school fighting closure rumors on a limited budget. Search, social and display aimed at where its families actually lived brought in 300 leads and five to ten phone calls a day while the campaign ran.
Against a 6.41 percent average for the category. Social ads on the same campaign ran at 1.95 percent against a 1.2 percent benchmark, which is what made a modest budget go as far as it did.
School campaigns run with our media partner, LocaliQ.
Where school-age families live around you. What they search. Which schools come up instead of yours, and what those schools are saying that you are not.
We walk you through it on a call, and it is yours either way.
Rather talk it through first? 303-951-2969
A few quick things about your school, then we go pull your market data and walk you through it.